What is the IDEA Standard?

The IDEA Standard helps organisations build inclusive, diverse, equitable, and accessible workplaces—going beyond basic legal compliance.

Why It Matters

It goes beyond basic compliance with the Equality Act 2010 by:

• Boosting employee wellbeing and engagement, 
• Attracting diverse talent and driving innovation,
• Embedding improved processes and continual improvement mechanisms,
• Reducing Risks and enhancing organisational resilience.  

How It Works

• Simple, supportive framework
• Annual evidence-based assessment (no audits)
• Practical tools, templates and clear guidance notes

Make Inclusion Part of Your Culture

By committing to the IDEA Pledge Mark, you show that inclusion isn’t a trend—it’s how you do business.